This expert witness brings twenty two years of marketing and sales experience to clients, in both business-to-business and business-to-consumer markets.  She also specializes in the high technology and information industries.  Her experience has been in both marketing and sales roles and her firm currently serves medium to large corporations supporting marketing and sales departments.  In addition, she has expertise in assessing and developing marketing and sales applications to support customer service, field sales, inside sales, and marketing campaign execution. She understands what the customer imperative needs to be for communicating information about products and services to varied audiences. Her consulting practice includes marketing, sales strategy and positioning, knowledge management for marketing, sales and customer satisfaction initiatives, marketing and sales training development and delivery. She has worked with a wide range of companies.

• Customer Profiling
• Customer Surveys
• Database Design for Marketing
• Database Design for Sales
• Focus Groups
• Market Messaging
• Marketing Plans
• Market Positioning
• Market Research
• Marketing Segmentation
• Marketing Strategy Development
• Sales Coaching 
• Sales Process
• Sales Strategy
• Sales Tool Assessment
• Sales Training
• Strategic Sales Presentations
• Technology Enabled Selling
• Trademark
• Trade Name Generation

• MBA, Marketing
• BA, English/Writing

Expert Witness Services;

• Technical Consultant